Thursday, January 27, 2011

Now That's A Record: InWAP & PreWAP Ads Serve 200M+ Impressions in 8 Weeks!

iVdopia's HTML5 Video and Rich Media ad formats have set a record: 200 Million impressions in just 8 weeks since it's launch in November 2010. Since then, InWAP and PreWAP ads have achieved a whopping 400% increase in utilization all over the mobile web! 
If you haven't seen what these incredible mobile web rich media ads look like, go check them out here.

For the first time, brand advertisers and agencies can engage with millions of consumers over the mobile web - and not just on Smartphones - but across feature phones as well. Brand campaigns launched in recent weeks showed that InWAP ads outperformed Pre-App ads by 30% click through rates. Moreover, InWAP ads  soared past static mobile banner ads by 156%, with average viewing times tripling for videos!

Amazing, isn't it?

An ecstatic Saurabh Bhatia, Chief Business Officer at iVdopia said, "We couldn't be happier with the successful performance that brand advertisers have received using our rich media and video mobile web ads! InWAP & PreWAP have opened a floodgate of opportunities in the mobile web advertising industry.We expect growth to continue with insertion orders increasing 700% by end of Q1 2011."

Game-changing rich media and video ads. Now on the Mobile Web.
Watch this space for more engaging mobile web ad innovations from iVdopia, very soon.


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