Tuesday, November 2, 2010

iVdopia's Mobile Video Ads Drive DVD Sales for Corpse Princess

Oh yes! Video advertising can drive DVD sales too. We've revealed the results of our latest interactive mobile video advertising campaign for FUNimation Entertainment's launch of the Corpse Princess DVD release.

Like many brand advertisers who turn to iVdopia for beyond-the-banner mobile advertising solutions, we once again demonstrated how powerful video's branding effectiveness can be in delivering tangible results. Check out a demo below of the Corpse Princess mobile video campaign that ran on iPhone and Android devices:

Uploaded by vdopia. - Check out other Film & TV videos.

The video and rich media mobile campaign ran for the entire month of September (read more in Mobile Marketer) targeting a niche audience of young men and women interested in anime across Smartphone devices on multiple-platforms like iPhone, iPod Touch and Android.

Results showed that video delivered a whopping interaction rate of 7.44% CTR, while from the Talk2Me ad engagements, 57% of users clicked to watch more Corpse Princess videos, 18% clicked to share them on Twitter, 10% on Facebook and 9% on email. Average view time for the video was 12.41 seconds (that's 83% of the video ad seen by users).

We loved what iVdopia did for our Corpse Princess campaign,” said Gina Marie Alioto, Marketing Brand Manager at FUNimation Entertainment. “They ‘got’ it! They know our target demographics and that our fans are early adopters who live on their mobile devices. iVdopia’s advertising made our campaign viral by feeding into their growing appetite for rich media that they could enjoy and share – and in the end, we’ve seen a positive effect on DVD sales!.”

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