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Thursday, November 18, 2010

Forget Apps, It's Now Video Advertising on WAP!

Click to view demo
iVdopia debuts the world's first HTML5 video and rich media ads for the mobile web - InWAP™  and PreWAP™.


Now for the first time in mobile advertising, brand advertisers will have access to the vast number of audiences that access the internet from their mobile web browser – and not just from Smartphone devices – but from hundreds of other feature phones that currently populate the U.S. market.


WAP advertising so far has been restricted to static image banners and textual links, which lack the ability to create strong user engagement and interactivity. With InWAP and PreWAP ad formats, advertisers can now engage users on WAP sites with dynamic video and interactive rich media ads - with interaction rates as high as 0.7 - 0.9 percent!


Powered by HTML5 technology, the InWAP and PreWAP video ad formats are served using iVdopia's HTML5 video ad-serving platform, V5 and offers a variety of customized animated effects from Future5, iVdopia's HTML5 ad-authoring tool. 


InWAP and PreWAP video ads can be combined with the Talk2Me landing page, to offer custom engagements for users to share on social media sites, email, view multiple videos and interact with the brand's mobile website. All this takes place right within the phone's browser, and the user can choose to opt out from the ad and continue browsing the WAP site.

Quick facts on WAP:

  • 80 - 97 Million : Number of Mobile Web users estimated by experts
  • 13 - 34 years : Age demographic driving WAP usage on mobiles
  • 110% : Growth in Mobile Web consumption last year
  • Apple and Android : Mobile Web usage highest in Apple and Android devices
Still looking for more? Drop us an email on advertisers at ivdopia dot com



32 comments:

  1. Interactive advertisement makes for an interesting encounter with your audience. Customize your campaign for best results.

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  2. I think video advertising has become very popular over the past couple of years. It even surpassed advertising in traditional media because it's way cheaper and you can reach a wider audience.

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  3. I think video advertising has become very popular over the past couple of years. It even surpassed advertising in traditional media because it's way cheaper and you can reach a wider audience.

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  4. Video advertising can really be an effective strategy given that it is a visual way of sending message. I just think that it is not a big hit now because of connection problems and accessibility. I still have to see different search engine marketing packages if they use this method.

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  5. Video marketing should also be a part of the packages of the companies that provide seo services. Since videos are easily available on WAP and mobile phones, it would be easier for people to access them. It is an effective form of marketing since it is audio-visual.

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