Monday, October 18, 2010

App Developer Speak: Garry Kitchen, AppStar

At iVdopia, we understand what thousands of app developers and publishers are looking for: strong revenue streams and monetized content.

With a network of 15,000 app developers and WAP sites, iVdopia drives the highest publisher revenues in the mobile advertising market (as featured in Mobile Marketing Watch):
  • We've increased publisher revenues by 250%
  • eCPMs are 166% higher than the industry average
  • 100% fill rates
  • Largest range of video and rich media ad formats

Here's a look at one of the many app developers we've helped monetize: AppStar Games. Their independent apps, Iron Horse and Fling Pong, are available on iPhone, iPod Touch and iPad devices. iVdopia chats with AppStar CEO, Garry Kitchen:
  • When was AppStar founded? How did it start?
Garry: AppStar was founded on Feb 1, 2010 by leading game veterans with over 20 years of experience: David Crane, Bill Wentworth, Roger Booth and myself.

  • What inspired AppStar to create game apps? What makes you'll different?
Garry: Our differentiating factor is our experience. David Crane was the co-founder of Activision, the first third-party video game publisher. In February, coinciding with the founding of AppStar, David was honored as the first recipient of the Academy of Interactive Arts & Sciences Pioneer Award for his groundbreaking career in video games. You don't get more experienced than that!

  • How big is the AppStar team? Are you'll funded?
Garry: At the moment, we have a staff of less than ten, which we supplement with freelance talent when necessary. We have been self funded to date, but are currently fundraising for our Series A.

  • Any advice for other app developers out there?
Garry: Quality, quality, quality! Take the time and make it great. In the competitive app world, there is no room for mediocre.

  • Why did you chose to work with iVdopia?
Garry: We like the quality we've experienced with iVdopia's technology. We have been impressed by the list of brand advertisers that iVdopia's consistently brings to the publisher community.

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