Thursday, October 28, 2010

iVdopia Turns Profitable in 2010

What a phenomenal year 2010 has been for iVdopia. We're not only the LARGEST video and rich media mobile ad network, but also the FASTEST growing mobile video ad network!

Earlier this month, we announced that iVdopia turned profitable after experiencing record growth in advertising revenues last quarter: a 400% increase in quarter-over-quarter earnings received from advertising dollars spent on our video and rich media mobile advertising formats.

With operations that began in early 2009 with just a handful of mobile advertising campaigns running on our ad network, iVdopia today runs multiple video and rich media mobile ad campaigns for the top 25 brand advertisers across its vast network of over 15,000 premium apps and WAP sites.

The successful adoption of iVdopia’s HTML5 video and rich media ad solutions, like the Future5 the first HTML5 ad-authoring tool and V5 the first HTML5 video ad platform, has helped advertisers provide a unified ad experience across multiple Smartphone devices.

Audience reach on iVdopia's mobile video and rich media ad network has grown by 150% since 2009.

With four offices in the country and a global team of 50 employees, we are looking to aggressively expand in the forthcoming months, with plans to add new office locations, recruit staff and expand business to the Far East and APAC regions.

Here's a look at iVdopia Milestones in 2010:

  • Jan: Talk2Me Ad launched, the first social media ads for mobile phones
  • Feb: Debuts Pre-App and In-App advertising for iPhone and Android mobile devices
  • Apr: Introduces the first High Definition video ads on iPad
  • Jun: Launches new mobile video ad format, Viper ads
  • Jun: Introduces Future5, the first HTML5 ad-authoring solution
  • Jul: Launches V5, the first HTML5 video ad platform to provide a unified video ad experience across all Smartphone devices
  • Sep: 1 Billion Rich Media Ad Impressions and 100 Million Video Ad Impressions served
  • Oct: Social Media Ad Unit ‘Talk2Me’ outperforms industry benchmarks by 400%
  • Oct: iVdopia increases publisher revenues by 250% within a year
It's been an incredible journey since we started out in 2009: over eight mobile video ad innovations, 400% jump in quarter-over-quarter earnings and a hundred million video ad impressions and a billion rich media ad impressions served on Smartphones.

Time to celebrate!

Thursday, October 21, 2010

iVdopia is now hiring!

iVdopia is the largest video and rich media mobile ad network in the US today. As a revenue-stage startup, we're growing dynamically and count the top 50 brand advertisers as clients.
After closing a multi-million Series A round of funding with a leading VC, iVdopia is looking to expand its engineering team:

Job Title: Senior Software Engineer - Client Technologies
Location: San Jose, California
Job Type: Full Time

Primary responsibilities:
  • Designing / implementing iVdopia advertising SDKs for all mobile platforms (with focus on iPhone and Android)
  • Creating new innovative ad formats for mobile devices
  • Ensuring the highest code quality across all platforms
  • Responsible for the robustness and efficiency of the SDKs

  • A solid grounding in Computer Science fundamentals (based on a BS or MS in CS or related field)
  • Hands-on expertise in many disparate technologies, typically ranging from front-end user interfaces through to back-end systems and all points in between
  • Experience developing commercial or personal mobile applications
  • Experience with mobile platforms; iPhone, Android, Windows Mobile, BlackBerry, etc.
  • Ability to learn new technologies and work in a fast paced start-up environment
  • Objective-C and Cocoa development experience is a plus.
We expect every member of the team to help us go in new directions and do new things! If this resonates with you, then apply to with the job title in the subject line.

Monday, October 18, 2010

App Developer Speak: Garry Kitchen, AppStar

At iVdopia, we understand what thousands of app developers and publishers are looking for: strong revenue streams and monetized content.

With a network of 15,000 app developers and WAP sites, iVdopia drives the highest publisher revenues in the mobile advertising market (as featured in Mobile Marketing Watch):
  • We've increased publisher revenues by 250%
  • eCPMs are 166% higher than the industry average
  • 100% fill rates
  • Largest range of video and rich media ad formats

Here's a look at one of the many app developers we've helped monetize: AppStar Games. Their independent apps, Iron Horse and Fling Pong, are available on iPhone, iPod Touch and iPad devices. iVdopia chats with AppStar CEO, Garry Kitchen:
  • When was AppStar founded? How did it start?
Garry: AppStar was founded on Feb 1, 2010 by leading game veterans with over 20 years of experience: David Crane, Bill Wentworth, Roger Booth and myself.

  • What inspired AppStar to create game apps? What makes you'll different?
Garry: Our differentiating factor is our experience. David Crane was the co-founder of Activision, the first third-party video game publisher. In February, coinciding with the founding of AppStar, David was honored as the first recipient of the Academy of Interactive Arts & Sciences Pioneer Award for his groundbreaking career in video games. You don't get more experienced than that!

  • How big is the AppStar team? Are you'll funded?
Garry: At the moment, we have a staff of less than ten, which we supplement with freelance talent when necessary. We have been self funded to date, but are currently fundraising for our Series A.

  • Any advice for other app developers out there?
Garry: Quality, quality, quality! Take the time and make it great. In the competitive app world, there is no room for mediocre.

  • Why did you chose to work with iVdopia?
Garry: We like the quality we've experienced with iVdopia's technology. We have been impressed by the list of brand advertisers that iVdopia's consistently brings to the publisher community.