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Thursday, July 1, 2010

iVdopia in the Interactive Mix

Summer’s here and the time is right for . . . mixing!

Agencies and the online community were in full force at thinkLA’s Summer Interactive Mixer at the Custom Hotel in Los Angeles last week, and iVdopia made its presence felt with Ilise Welter, iVdopia’s head of West Coast Sales.

A slew of agencies and other vendors in the mobile and video advertising space –including Mindshare, Ignited and Universal McCann – kicked off summer by discussing what’s hot in mobile marketing. Much of the discussion centered on how business is picking up momentum and that advertisers this year are expressing a burgeoning interest in mobile marketing. iVdopia, the largest video and rich media mobile advertising network, was an ideal participant for the event sponsored by the Fox Audience Network.

Ilise showed off the latest iVdopia video and rich media ad demos from her mobile phone, including the recently launched Viper Ad for the film “Prince of Persia.” The highly interactive format showcases the new swipe effect, which with the swipe of a finger reveals a range of interactive options that lets the user do everything from purchase tickets to the movie featured in the ad to share the clip via Facebook or Twitter – all while staying within the application on their mobile device.

Ilise even grabbed a moment with Mark Papia, Senior VP of Sales for Fox Audience Network. If you're on the West Coast and looking to include mobile advertising in your media mix, contact illise at vdopia dot com.

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