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Wednesday, June 30, 2010

iVdopia Gets Social


Social app developers converged on the Palace Hotel in San Francisco on Tuesday for the first Social Developer Summit organized by Media Bistro – and iVdopia’s Chief Operating Officer Chhavi Upadhyay was on hand to talk about the monetization of applications through iVdopia’s vast ad network solutions.

The Social Developer Summit covered, appropriately enough, all things social, such as social news, social games, social discovery, social search and other social solutions that are charging developers with building instantly scalable products. Since it was iVdopia that introduced Talk2Me, the first social media ads available in mobile advertising, the company proved a perfect fit as Chhavi discussed with developers how to monetize apps for U.S. and South Asian audiences.

Talk2Me social ads, which provides 4 to 5 times better monetization than traditional banner ads, allows content sharing, syndication and cross-promotion, where the brand is integrated uniquely into video. Users can easily access Talk2Me by clicking the “Learn More” selection, which offers a range of features that allow advertisers to customize interactive actions in video ads like the social feature, that allows users to share ads with friends on Facebook or Twitter. Offering eCPMs higher than any other mobile ad network, thousands of apps have seen a steady stream of revenue from using iVdopia's monetization solutions: SGN's iBowl, Plusmo Sports Apps like Arcade Bowling Lite, Arcade Hoops Basketball Lite and Red Wind's Movie Challenge Lite

To learn more about app monetization opportunities visit http://www.ivdopia.com/index.php?page=publishers

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