Wednesday, June 30, 2010

iVdopia Gets Social

Social app developers converged on the Palace Hotel in San Francisco on Tuesday for the first Social Developer Summit organized by Media Bistro – and iVdopia’s Chief Operating Officer Chhavi Upadhyay was on hand to talk about the monetization of applications through iVdopia’s vast ad network solutions.

The Social Developer Summit covered, appropriately enough, all things social, such as social news, social games, social discovery, social search and other social solutions that are charging developers with building instantly scalable products. Since it was iVdopia that introduced Talk2Me, the first social media ads available in mobile advertising, the company proved a perfect fit as Chhavi discussed with developers how to monetize apps for U.S. and South Asian audiences.

Talk2Me social ads, which provides 4 to 5 times better monetization than traditional banner ads, allows content sharing, syndication and cross-promotion, where the brand is integrated uniquely into video. Users can easily access Talk2Me by clicking the “Learn More” selection, which offers a range of features that allow advertisers to customize interactive actions in video ads like the social feature, that allows users to share ads with friends on Facebook or Twitter. Offering eCPMs higher than any other mobile ad network, thousands of apps have seen a steady stream of revenue from using iVdopia's monetization solutions: SGN's iBowl, Plusmo Sports Apps like Arcade Bowling Lite, Arcade Hoops Basketball Lite and Red Wind's Movie Challenge Lite

To learn more about app monetization opportunities visit

Friday, June 25, 2010

iVdopia Wins the Red Herring 100 North America Award

This week, iVdopia was honored to participate as a finalist competing in the Red Herring North America 2010 conference in San Diego, bringing together technology entrepreneurs, corporate strategists and VCs from across the country.

iVdopia founders Srikanth Kakani, CEO and Chhavi Upadhyay, COO participated in the 'Monetizing the Social Network' roundtable discussion, that highlighted how advertisers can take advantage of the growing number of active users on mobile social-networking sites. Speaking on revenue generation ideas and innovations in the mobile social networking space, Chhavi showcased iVdopia’s Talk2Me social video ads that generated high decibel buzz through sharing on social networking sites and drove ticket sales for the Universal sci-fi action film “Repo Men.”

But the real highlight of the event was when the Red Herring editorial team chose iVdopia as winner of the prestigious Red Herring 100 North America Award, recognizing the largest mobile and video rich media ad network as one of the 100 “most promising” companies driving the future of technology in the country.

Handpicked from over 200 finalists, iVdopia was the sole mobile ad network.

The company recently won the TiE50 2010 Award, as well the New York Venture Summit Top Innovator Award by youngStartup Ventures.

For more details, check for updates at the Red Herring site.

Tuesday, June 22, 2010

Announcing the new iPhone & iPad SDK; Gear up for iOS 4!

So the much awaited iOS 4 is finally here!

While the updates show interesting developments in multi-tasking, iAds, a game center and what have you with 1500 new APIs opened up to third-party developers - the iOS 4 also covers some familiar territory that app developers know all too well: the added hassle of updating.

We hear you app developers. But have no fear when iVdopia's SDK is here!

As our SDKs continue to provide the most compelling rich media and user engaging ad formats, we're excited to release an iPhone SDK that works with BOTH the 3.2 and 4.0 iPhone operating systems.

Now bring added value to your app inventory with our updated iPhone SDK, that's compatible with all the terrific features of the new iOS 4, and is designed to support iVdopia's unique rich media and video ad formats.

But wait! iVdopia's not done just yet.

For all you HD ad-lovers out there, iVdopia has just launched the iPad SDK out of Beta! Now have the best of both worlds as our iPad SDK will support ads served on the iPad and the new iOS 4 for the iPhone!

We've worked out numerous issues to make improved caching for flawless ad performance and maximum inventory utilization. All this means just better ways for you to manage and grow your app advertising revenue.

For more details, check out our Wiki:

- Srikanth

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Friday, June 18, 2010

iVdopia now powers Jumptap's mobile video ad business

We can’t keep such a great thing all to ourselves.

In our newly forged partnership with Jumptap, iVdopia will provide its Pre-App mobile advertising solutions to the independent mobile ad network, helping to further extend our reach of mobile video technology more than ever before.

This pairing teams up two significant players at a time when competition is building in the mobile advertising field. iVdopia, with more than 100 million pre-roll impressions, is joining forces to reach even more mobile video customers and enable users to enjoy the most engaging and powerful mobile advertising available. Providing Pre-App interstitials to Jumptap allows an even larger audience to experience our string of revolutionary breakthroughs in mobile advertising formats.

As video on mobile continues to claim a larger slice of the pie, iVdopia is delivering the most advanced solutions to advertisers, agencies, app developers and publishers and now even to its new partner.

We’re pleased how that this partnership opens doors to an even larger audience for iVdopia while firmly placing us as the largest mobile video and rich media ad network.

-Chhavi Upadhyay

Thursday, June 17, 2010

iVdopia: A Finalist at Red Herring's North America Top 100 Award

We love to talk about all the great things happening here at iVdopia, but external validation – and we’re talking awards here! – speaks volumes.

That’s why we’re excited that iVdopia is one of the finalists for Red Herring's North America 100 Award, which honors the year’s most promising private technology ventures.

Selections for the Red Herring award are based on "technological innovation, management strength, market size, investor record, customer acquisition and financial health.” Participants are from a range of fields, including telecommunications, security, Web 2.0, software, hardware, biotech and clean tech industries – and iVdopia is the only mobile ad network to make the cut.

And that's not just enough to get us excited, we're presenting our winning strategies at the Red Herring North America Conference in San Diego on June 22-24, 2010. From the finalists, only 100 winners will be selected and announced at a special awards ceremony on June 24.

We're going in for the big win, so watch this space for more to follow.

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