Thursday, January 27, 2011

Now That's A Record: InWAP & PreWAP Ads Serve 200M+ Impressions in 8 Weeks!

iVdopia's HTML5 Video and Rich Media ad formats have set a record: 200 Million impressions in just 8 weeks since it's launch in November 2010. Since then, InWAP and PreWAP ads have achieved a whopping 400% increase in utilization all over the mobile web! 
If you haven't seen what these incredible mobile web rich media ads look like, go check them out here.

For the first time, brand advertisers and agencies can engage with millions of consumers over the mobile web - and not just on Smartphones - but across feature phones as well. Brand campaigns launched in recent weeks showed that InWAP ads outperformed Pre-App ads by 30% click through rates. Moreover, InWAP ads  soared past static mobile banner ads by 156%, with average viewing times tripling for videos!

Amazing, isn't it?

An ecstatic Saurabh Bhatia, Chief Business Officer at iVdopia said, "We couldn't be happier with the successful performance that brand advertisers have received using our rich media and video mobile web ads! InWAP & PreWAP have opened a floodgate of opportunities in the mobile web advertising industry.We expect growth to continue with insertion orders increasing 700% by end of Q1 2011."

Game-changing rich media and video ads. Now on the Mobile Web.
Watch this space for more engaging mobile web ad innovations from iVdopia, very soon.

Tuesday, January 25, 2011

iVdopia Selected as Red Herring 100 Global Finalist

It's a proud moment in iVdopia - we've made it to the prestigious list of Top 100 Global Companies handpicked by Red Herring. iVdopia is super delighted to be selected from amongst hundreds of applicants and  to be recognized as one of the best of today's tech companies.

Since 1996, technology leaders, executives, strategists and investors have turned to the Red Herring 100 lists as a way to find the most promising private ventures from around the world.

Chhavi Upadhyay, COO for iVdopia said, "iVdopia's innovations in video and rich media mobile advertising have brought in a new level of immersive and interactive engagement, that has changed the way advertisers reach users on Smartphones. Being recognized by Red Herring 100 Global reinforces the impact that iVdopia has had on the fast-changing mobile industry with our string of video and rich media innovations since early 2010."

Thursday, December 9, 2010

iVdopia's InWAP and PreWAP Ads Go Social

InWAP Video Ads on airG mobile website
The largest mobile social entertainment provider, airG ( has partnered with iVdopia to bring InWAP and PreWAP mobile video advertising solutions to its mobile website.

With video and rich media ads having never been done before on the mobile web, iVdopias InWAP and PreWAP ads open up an entire avenue of monetizable inventory for publishers. airG reaches more than 50 million unique users worldwide and is interconnected to more than 100 mobile operators and media companies. This collaboration allows airG to incorporate iVdopias InWAP and PreWAP video and rich media ads for the first time on the mobile web, optimizing for maximum ad revenue and fill across its social entertainment products. 
Here's what Chhavi Upadhyay, COO, iVdopia had to say: “airG is the first among many mobile web publishers who have expressed interest in increasing their mobile advertising opportunities through our InWAP and PreWAP video ads. airG powers one of the largest communities on mobile phones for millions of people across the world. Combined with premium video and rich media WAP ad formats from iVdopia, our high-performance mobile video solutions powerfully convey relevant advertising to airG users, enabling airG to increase the volume and scalability of its entire mobile web inventory.
“When you combine iVdopia’s rich media and video interstitials with airG’s global audience and demographic targeting, we are able to achieve our goal of delivering relevant and engaging advertising to consumers,” said Dejan Mirkovic, Vice President of Marketing and Corporate Development, airG.  “iVdopia’s premium InWAP and PreWAP video and rich media advertising formats delivers real value to our end users.”
So are you a publisher with a mobile website? You can now incorporate InWAP and PreWAP ads with the iVdopia API compatible with HTML5 browsers like Safari and Chrome. For more information, visit


Tuesday, December 7, 2010

Passionate iPhone Developer? iVdopia is now hiring

Job Title: Senior Software Engineer - Client Technologies
Location: San Jose, California
Job Type: Full Time

If you love creating robust, efficient apps/middleware for the coolest mobile devices we have an exciting high-imact opportunity for you!
  • Good understanding of computer science concepts including algorithms (in particular searching, sorting and data retrieval), data structures, operating systems, database systems, and networking.
  • Deep expertise in mobile app development for Android or iPhone
  • Excellent problem solving skills
  • A flexible attitude with a focus on getting stuff done.
  • A strong work ethic and a proven ability to deliver challenging projects on time
Job Responsibilities:
  • Designing / Implementing iVdopia advertising SDKs for all mobile platforms (with focus on iPhone and Android)
  • Creating new innovative ad formats for mobile devices
  • Ensuring the highest code quality across all platforms - point responsibility for the robustness and efficiency of the SDKs
  • Thorough understanding of resource constraints of mobile devices and techniques to deal with them.
  • Experience at establishing processes to ensure high software quality
  • Expertise at creating flexible APIs that are easy to extend 
Minimum Education:
Masters or Bachelors in Computer Science or equivalent.

iVdopia is the largest video and rich media mobile ad network in the US today. As a revenue-stage startup, we're growing dynamically and count the top 50 brand advertisers as clients. After closing a multi-million Series A round of funding with a leading VC, iVdopia is looking to expand its engineering team.

Apply to with the Job Title in the subject line.

Thursday, November 18, 2010

Forget Apps, It's Now Video Advertising on WAP!

Click to view demo
iVdopia debuts the world's first HTML5 video and rich media ads for the mobile web - InWAP™  and PreWAP™.

Now for the first time in mobile advertising, brand advertisers will have access to the vast number of audiences that access the internet from their mobile web browser – and not just from Smartphone devices – but from hundreds of other feature phones that currently populate the U.S. market.

WAP advertising so far has been restricted to static image banners and textual links, which lack the ability to create strong user engagement and interactivity. With InWAP and PreWAP ad formats, advertisers can now engage users on WAP sites with dynamic video and interactive rich media ads - with interaction rates as high as 0.7 - 0.9 percent!

Powered by HTML5 technology, the InWAP and PreWAP video ad formats are served using iVdopia's HTML5 video ad-serving platform, V5 and offers a variety of customized animated effects from Future5, iVdopia's HTML5 ad-authoring tool. 

InWAP and PreWAP video ads can be combined with the Talk2Me landing page, to offer custom engagements for users to share on social media sites, email, view multiple videos and interact with the brand's mobile website. All this takes place right within the phone's browser, and the user can choose to opt out from the ad and continue browsing the WAP site.

Quick facts on WAP:

  • 80 - 97 Million : Number of Mobile Web users estimated by experts
  • 13 - 34 years : Age demographic driving WAP usage on mobiles
  • 110% : Growth in Mobile Web consumption last year
  • Apple and Android : Mobile Web usage highest in Apple and Android devices
Still looking for more? Drop us an email on advertisers at ivdopia dot com